In 1970 the Authority and its Policy Committee gave fresh consideration to the question of ITV 2. For it was clear that, apart from the need for ITV to have sufficient funds for the provision of the best possible programmes (a need which led to representations about the Levy and to the Government’s decision in this matter), the most important requirement of Independent Television was that it should be enabled to offer a wider range of service. Restricted hours and a single channel lead to frustrations for the viewer who wants the same range on ITV as he can obtain from the BBC’s two channels, and frustration for the programme maker whose chance of innovating and of providing for particular audiences is much reduced by the constraints of a single channel. ITV is obliged, as it were, to cater for readers of The Guardian, The Express, and The Mirror, within the confines of a single channel. It seemed to the Authority that the removal of these constraints was, together with a derestriction of the permitted hours of broadcasting, essential if ITV was to improve and broaden its service during the 1970s in the way that the Authority wished.