It is suggested by some that the allocation of the fourth and last of the UHF channels at present available should be for a serious purpose, that is, for increasing the amount of education and information available to the viewer, or alternatively for increasing the amount of experimental and unusual viewing, rather than for increasing the amount of entertainment. While we sympathize with the ideas underlying this proposal, we do not believe that the best way of achieving what is sought is by turning over one channel exclusively to this purpose. Already the three existing channels contain education, adult education, information, and so on, intermingled with programmes which have as their object the attraction of viewers. It seems to us that, if the fourth channel is to perform a real educational service— and not only for those who already feel that they want more education— it must not be a channel reserved for avowedly educational programmes; it must rather at times woo the viewer as well as lead him on to new experiences and new insights. The existence of a second ITV channel would, as we have indicated above, give good educational opportunities and would put more serious programming into peak hours. But we do not feel that making ITV 2 educational throughout the day would be the best way of performing the very important educational function (particularly for those who left school at 15) which we would want to see an ITV 2 performing. Our belief, therefore, is that those who ask for the fourth channel to serve a wholly educational purpose are both underestimating the degree to which, under our proposals, ITV 2 would differ, in its proportion of serious content, from ITV 1 and also overestimating the educational power of a channel which is solely and directly devoted to education. Moreover, on BBC 2 now (and perhaps ITV 2 in the future) there is no lack of channel space in the daytime hours, when programmes which are directly educational are most likely to meet untired minds. Our hope, therefore, is that ITV 2 would indeed perform, with ITV 1, a most vital service of educating and informing the mass of viewers—but without deterring them by carrying a special label which could diminish its effectiveness.